Analytics
Digital interaction data drives marketer spending
According to a study by Infogroup Targeting Solutions and Yesmail Interactive, marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers.
BI software market to grow 9% in Malaysia, 7% globally: Gartner
Business intelligence (BI) software revenue in Malaysia is forecast to reach RM114.5 million (US$37 million) in 2013, a 9% increase from 2012, according to Gartner Inc, compared with worldwide revenue reaching US$13.8 billion, a 7% increase.
Competition compelling the deployment of analytics, says SAS
Businesses today need to embrace business analytics across the whole enterprise more seriously and use the intelligence derived from this discipline to stay ahead of competitors, according to business intelligence and analytics player SAS.
IT buyers' keywords in 2013: Stability, capability and accessibility
In a new report on “2013 Trends to Watch: Bundled Outsourcing,” independent technology analyst firm Ovum looks at the phenomenon of IT services bundling and how it will influence the IT market in 2013.
IBM beefs up financing for business partners
IBM announces US$4bil in financing for credit-qualified clients to eliminate many of the cost barriers that businesses face today.
SAP opens regional research Hq in Singapore
SAP has announced the official opening of the SAP Next Business and Technology Research Center in Singapore, its largest research location and headquarters in Asia Pacific, the company said in a statement.
Big data picking up pace rapidly across Asia Pacific
The big data technology and services market in Asia Pacific (excluding Japan) is expected to grow from US$258.5 million in 2011 to US$1.76 billion in 2016, on the back of a 46.8% five-year compound annual growth rate (CAGR).
Helping organizations tackle big data, social media challenges
IBM has unveiled a new digital marketing system and big data software that it claimed were designed to help organizations gain ‘actionable insights’ on the broadest range of data to transform the way they do business with customers, employees and partners.
IBM says new technologies boost security, cloud and analytics capabilities
IBM has unveiled new technologies it says are designed to help organizations with today’s greatest challenges, including the need for improved security, the ability to take advantage of cloud computing, and the requirement to manage and analyze vast amounts of data.
Business website success through analytics
Google Malaysia country manager Sajith Sivanandan shares some tips on how business website owners can make the best of free analytics tools to the most sales and marketing oomph from their websites.
