AppsFlyer
Google, Facebook still dominate mobile app advertising: AppsFlyer
The twelve edition of the AppsFlyer Performance Index finds the two tech giants still dominating in-app marketing across various categories.
Covid-19 accelerated online shopping, consumer spending: iPrice
The latest e-commerce report by iPrice Group revealed the impact of Covid-19 towards the region’s e-commerce industry, both positive and negative
AppsFlyer’s Performance Index: Google reigns as top player in mobile app advertising
Google tops the power ranking, while Facebook is still retargeting king
Regional and local players are making their mark, with TikTok seeing tremendous growth
AppsFlyer raises US$210mil in Series D funding led by General Atlantic
Aims to grow its presence in Asia; opens seventh APAC office in Indonesia.
Ramadan in SEA critical for mobile app revenue
AppsFlyer discovers travel and social apps have the fastest-growing revenue rates during this month.
AppsFlyer launches SEA mobile marketing initiative
Mobile attribution MasterClass is aimed at technology leaders and app marketers.
AppsFlyer enhances mobile marketing in Indonesia
The US-based company’s solution can be found on nearly seven billion mobile devices.
Consumers in Asia the faraway leaders in in-app purchases: AppsFlyer study
Asian users spend 40% more on in-app purchases than the rest of the world, although North Americans spend the single highest amount – in shopping apps, according to a new study by San Francisco-headquartered AppsFlyer.
