Audience Measurement
Singapore’s Near unveils Allspark, audience intelligence on the cloud
Near has launched its mobile-first audience cloud, Allspark, which makes use of various public and proprietary data sets to allow brands and enterprises visualise and analyse audience location, behaviour, demography and interest data to help in their strategy, marketing and operations.
Malaysia’s MDA reappoints comScore as official ‘measurement currency’
The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into account today’s multi-device users.
Effective Measure welcomes back Maria Rodriguez Java as SEA lead
Effective Measure has announced that Maria Rodriguez Java has rejoined the company, taking over the helm of its South-East Asian market as regional business director.
Singtel Advertising and Kantar Media in TV audience-measuring move
Singtel Advertising and UK-headquartered Kantar Media have jointly announced the introduction of Return Path Data (RPD) technology as a part of Singtel mio TV’s new television audience measurement platform.
