Branding
SEA martech Involve Asia appoints industry veteran, Rene E. Menezes as President
Was ex-CEO of CtrlShift, one of largest independent adtech firms in SEA
Involve Asia funded by 500 Startups, OSK Technology, Cradle Seed Ventures
There’s a lot in store for the D2C play in Southeast Asia
Direct-to-consumer (D2C) brands, while not new, have begun sprouting in Southeast Asia with methods and models that uniquely cater to the consumers in the region.
4Thirteen takes digital branding to a new future
A small Malaysian branding agency is slowly and quietly changing the industry.
Tech brands dominate SEA: YouGov’s BrandIndex
Tech companies featured prominently in three SEA countries tracked by YouGov’s BrandIndex, especially in Malaysia where WhatsApp was ranked No 1, with Facebook and Google coming in second and third respectively.
PropertyGuru acquires Ensign Media assets, absorbs staff
PropertyGuru has announced its acquisition of the real estate media assets of Ensign Media – luxury and lifestyle magazine Property Report and the Asia Property Awards – for an undisclosed sum.
Huawei targets Malay market with Media Prima pact
Media Prima Television Networks said it has entered into a comprehensive brand partnership with global technology giant Huawei to inject “local personality” to change the way Huawei is seen today.
What’s Next: Tony’s Top 10 Tips for Entrepreneurs
Now a true-blooded tycoon after having disrupted the global aviation industry, it’s easy to forget that AirAsia cofounder Tony Fernandes trod the same entrepreneurs’ path that many DNA readers are treading now, and that he faced his own challenges in bringing a crazy idea – that everyone can fly – to fruition.Here are his Top 10 tips from the What's Next conference:
How to rebrand like Google
A rebrand is never something that should be taken lightly, and if you want to pull a Google-style rebrand, there a few hoops you must jump through in order to ensure that the rebrand is the right choice for your business, writes Eli Schwartz of SurveyMonkey.
Telco Deep Dive: Customer experience key to Maxis digital strategy
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
Digi launches new Internet-focused brand identity
Months after rival Maxis refreshed its brand identity and in the same week that Singaporean telco giant Singtel rebranded itself, Digi Telecommunications Sdn Bhd also rolled out a refreshed brand identity.
