CMOs
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher.
The rapid rise of the chief digital officer
Organisations need strong digital leadership to helm the growth agenda, and one way to go about doing this is to inject ‘digital thinking’ into the core, writes Manish Bahl of Cognizant.
APAC businesses poised for major digital transformation: HDS AsiaPac CTO
Businesses in APAC will experience major digital transformation next year as they strive to improve a host of key tech and non-tech functions, according to HDS.
Forrester’s top tech predictions for APAC in 2015
Mobile-powered customer experiences will fuel digital transformation in Asia Pacific in 2015, according to Forrester Research Inc, which has unveiled its top 10 technology predictions for the region.
CEOs should take charge of cloud deployment: IBM Malaysia head
In this, the third of a three-part interview with IBM Malaysia managing director Paul Moung, he tells DNA that the cloud presents a conundrum that many CFOs are ill-equipped to deal with.
Enterprise marketers must embrace online ad tech: Ovum
Enterprises, advertising technology vendors, and digital marketing services providers need to urgently redefine their online advertising strategies said global analyst firm Ovum.
Adobe Digital Publishing Suite now with enterprise sales apps
Adobe has announced a new release of Adobe Digital Publishing Suite (DPS), with new features including enhancements in sales enablement and content marketing functionality.
