Consumer Data
Marketers are already sitting on a data goldmine amid sunsetting of third-party cookies: Twilio
The phasing out of third-party cookies is regarded as an opportunity
64% of consumers are more comfortable engaging with brands directly
Visa Partners With IMDA To Improve Data Consent Standards
According to Visa, almost eight out of 10 (77%) Singaporeans want the option to control their data rather than leaving it up to the discretion of companies and government.
