Contextual Advertising
US-based Adknowledge and Axiata in pact to tap Asia’s mobile ad market
US-based advertising technology company Adknowledge Inc said it has entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Bhd, one of Asia’s largest telecommunications companies.
Media fragmentation an opportunity for advertisers: TNS
Media fragmentation has often been described as one of the biggest brand challenges of the digital age for marketers, but it is also a great opportunity for brand owners and creative agencies, according to market research firm TNS.
