CPC
Adknowledge’s social video marketing platform now includes Instagram
Adknowledge Asia said it has launched Instagram advertising through its social video marketing platform, AdParlor.
Click fraud threatens m-commerce boom: BuzzCity
As m-commerce continues to gain momentum and more brands are turning to mobile advertising, the dominant CPC advertising model can be subject to fraudulent clicks, BuzzCity warned.
Mobile9 launches ad network for apps
Patrick Ooi, the Penang-based founder of mobile platform Mobile9 who recently launched AppZilo, an advertising network focused exclusively on apps, speaks to DNA founder Karamjit Singh.
Yahoo Malaysia bullish about its growth prospects
Yahoo’s Malaysian operations is poised to experience 'double-digit' revenue growth in 2013 on the back of successful growth last year that was driven by an increase in digital advertising spending and the localization of advertising campaigns.