CPM
Desktop pre-roll remains ad format of choice in SEA: TubeMogul
Desktop pre-roll advertisements remained the format of choice for advertisers in South-East Asia, according to TubeMogul’s quarterly report on the first quarter of 2016.
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to survive the new types of online advertising models entering the picture as well.
Yahoo Malaysia bullish about its growth prospects
Yahoo’s Malaysian operations is poised to experience 'double-digit' revenue growth in 2013 on the back of successful growth last year that was driven by an increase in digital advertising spending and the localization of advertising campaigns.
