Digital Branding
Training undergrads to use LinkedIn for personal branding
While many are active social media users, their postings do not contribute value to their personal brand or employability.
TubeMogul reports 20% increase in its SEA mobile programmatic markets
TubeMogul said that its mobile video programmatic markets in four South-East Asian countries grew by 20% in the second quarter of 2015, as advertisers sought to reach consumers who use portable devices as their primary media screen.
Effective Measure unveils mobile survey and measurement solution
Effective Measure (EM) has unveiled a new mobile offering it said was designed to provide businesses with deeper understanding of their growing mobile users.
SEA programmatic video market steadily growing: TubeMogul
The South-East Asia programmatic or automated video advertising market grew steadily in the first quarter of 2014, with most of the key countries notching up inventory growth of at least 10%, said digital branding software company TubeMogul.
Taking merchandising from brick-and-mortar to the digital age
Threes & Tees is a digital merchandising platform that takes care of all a brand’s merchandising needs, from e-commerce, payment and procurement to fulfilment and even design. A. Asohan speaks to its founder Ija Mohan.
Ex-BBC and WSJ man to head TubeMogul’s SEA ops, regional team expanded
Digital branding software company TubeMogul said it has promoted Phu Truong to managing director of its South-East Asia, and has also expanded its executive team.
