Econsultancy
APAC businesses ahead of the curve in mobile-first transformation
A global survey of marketers has found that Asia Pacific businesses, much like the region’s population, are ahead of the curve when it comes to the mobile-first transformation.
Asia Pacific marketers focus on customer experience, mobile-first
Marketers are grappling with the complexities of creating a customer experience-friendly culture but are aligned in their determination to differentiate their business through customer experience.
