Havas
Singapore’s Near unveils Allspark, audience intelligence on the cloud
Near has launched its mobile-first audience cloud, Allspark, which makes use of various public and proprietary data sets to allow brands and enterprises visualise and analyse audience location, behaviour, demography and interest data to help in their strategy, marketing and operations.
People power rules, thanks to social media: Havas study
According to Havas Worldwide’s study on Communities and Citizenship, people, empowered by social media, is the single greatest agent of change -- not governments or politicians.
