Huh Tae-Soo
Astro makes strong plunge into e-commerce
Astro’s foray into e-commerce, led by its newly-launched home shopping channel, has Karamjit Singh intrigued as he looks what Astro’s Korean partner brings to the table and what impact this will have on smaller e-commerce players.
Astro launches home shopping JV, takes the plunge into e-commerce
Astro has announced a joint venture with South Korean multimedia retailer GS Home Shopping which has launched Go Shop, a new 24-hour shopping service available on Astro TV (Channel 118), Astro On The Go, as well as web and mobile platforms.
