Khairul Syahar Khalid
Google alumni launch Singapore-based analytics startup Sparkline
Singapore-based web and mobile data analytics startup Sparkline has been launched at a time when city-state’s government has identified analytics as a key national focus area and has committed to training 2,500 analytics professionals by 2017.
Malaysia Airlines consolidates FB marketing, with help from Rally
Malaysia Airlines has launched a single Facebook page across its 18 key markets and 16 time zones, describing it as “a global push in its social media strategy” that will also focus on localised content.
About 35% of A&P budget at MAS goes to digital
It may be a traditional old business, but Malaysia Airlines understands the value of digital, with 35% of its overall A&P budget typically going online, says its A&P head Khairul Syahar Khalid.
