LBS
Singapore’s Near unveils Allspark, audience intelligence on the cloud
Near has launched its mobile-first audience cloud, Allspark, which makes use of various public and proprietary data sets to allow brands and enterprises visualise and analyse audience location, behaviour, demography and interest data to help in their strategy, marketing and operations.
Blis wants to help make digital advertising more effective
Mobile location and behavioural advertising startup Blis hopes to make a difference by offering companies insights and reach into their key demographics.
Page Advisor aims to be ‘Amazon of services’ in SEA
Launched in May, Singapore-based Page Advisor has now also expanded to Malaysia, targeting what it describes as the home and lifestyle services segment.
In-store shoppers very interested in location-based services: Survey
Shoppers are very interested in WiFi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%), and associate assistance (41%), according to the eighth annual Global Shopper Study by Zebra Technologies Corp.
New rules of engagement: Location tech and customer loyalty
Personalised shopping experiences are becoming a reality and are set to aid retailers’ bid to extend customer loyalty, while geo-location can help turn them from browsers to buyers, writes Ryan Goh of Zebra Technologies.
BuzzCity launches ‘Urban Clusters’ for mobile advertisers
BuzzCity has launched its Urban Clusters feature, which it said would allow advertisers to better identify, and target key groups in cities across its emerging markets such as India, Indonesia, Malaysia, South Africa and Thailand.
KL startup Offpeak raises US$800K from China’s Gobi Partners
Calling itself a ‘restaurant discovery platform,’ Offpeak Hub Sdn Bhd has raised US$800,000 in Series A funding from Chinese VC Gopi Partners. Karamjit Singh has the story.
Telco Deep Dive: From telco to comco
Telcos’ key assets are no longer their physical networks but their brand and customer relationships, which makes them uniquely positioned to offer Communications, Commerce and Community solutions as ‘comcos,’ writes Gerard K.M. Lim.
Telcos long way from harnessing full potential of analytics: Cisco
Cellular service providers, often seen as early adopters of technology, are nowhere close to harnessing the full potential of analytics, according to Cisco Systems Inc.
Shaftsbury Square the first iBeacon-enabled mall in Malaysia
1337 Tech Sdn Bhd said it has deployed Malaysia’s first iBeacon-enabled mall experience at Shaftsbury Square, Cyberjaya.
