Liz Miller
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher.
Confidence in digital grows, but metrics a challenge for APAC marketers: Adobe
New research released by Adobe Inc and the CMO Council shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment.
Widening digital marketing gap in APAC: Adobe research
New research has confirmed widening gaps in digital marketing maturity across Asia Pacific (APAC) and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents, Adobe Inc said in a statement.
Despite gaps, APAC marketers confident of digital abilities
Significant differences are starting to appear between Asia Pacific countries according to the results of the second annual Adobe APAC Digital Marketing Performance Dashboard conducted by the CMO Council in partnership with Adobe.
