Loyalty Apps
New app ‘nect’ launched, leveraging iBeacon and gamification
Hyperion Labs Sdn Bhd said it has launched its ‘nect’ app for the Android and iOS platforms, allowing consumers to harvest points at physical shops – without needing to touch their phones – and letting them redeem specials using the accumulated points.
New rules of engagement: Location tech and customer loyalty
Personalised shopping experiences are becoming a reality and are set to aid retailers’ bid to extend customer loyalty, while geo-location can help turn them from browsers to buyers, writes Ryan Goh of Zebra Technologies.
