Manish Mishra
Advertisers and agencies lagging on mobility: BuzzCity
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really start creating content that is optimised for mobile consumption, according to BuzzCity.
Mobile shopping beginning to mature: BuzzCity
In APAC markets, 32% now shop via their mobiles compared with 21% on PCs
Largest category under ‘Others’ is adult products, especially in India and Indonesia
