Marketing Metrics
PropertyGuru and MRCB digital marketing deal marks a shift
PropertyGuru is tying up with property developer and construction group MRCB on what is believed to be the biggest digital marketing campaign in the property sector.
Social media overtakes traditional marketing metrics in APAC
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
ServisHero out to simplify digital marketing for local businesses
On-demand services startup ServisHero doesn’t want to be just a marketplace for SMEs, but wants to empower them with its own digital marketing expertise.
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher.
Ematic gets US$1mil+ to make email marketing smarter
Ematic Solutions raises US$1.07mil seed funding to further tap the email marketing segment and make it ‘smarter.’
Confidence in digital grows, but metrics a challenge for APAC marketers: Adobe
New research released by Adobe Inc and the CMO Council shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment.
