mobile loyalty platform
Analytics and loyalty will drive mobile payments growth
Combined rewards and offers in conjunction with m-payments to be common feature
Opportunity for big loyalty and analytics vendors, and also emerging startup players
DeliverEat acquires ChopChop, shores up northern frontier
Penang-based startup DeliverEat has acquired mobile loyalty platform ChopChop from parent company GetChopChop, in line with plans to expand its business and fortify market share in the northern state.