Mobile Marketing
AppsFlyer’s Performance Index: Google reigns as top player in mobile app advertising
Google tops the power ranking, while Facebook is still retargeting king
Regional and local players are making their mark, with TikTok seeing tremendous growth
AppsFlyer enhances mobile marketing in Indonesia
The US-based company’s solution can be found on nearly seven billion mobile devices.
Consumers in Asia the faraway leaders in in-app purchases: AppsFlyer study
Asian users spend 40% more on in-app purchases than the rest of the world, although North Americans spend the single highest amount – in shopping apps, according to a new study by San Francisco-headquartered AppsFlyer.
Mobile adtech company Glispa sets up office in SEA, appoints regional GM
Glispa Global Group has opened an office in Singapore and has appointed former Google executive and mobile marketing veteran Christian Nguyen as its South-East Asia general manager.
Facebook updates to help businesses drive mobile sales
Facebook Inc has announced product updates to its Facebook and Instagram platform that it said would help advertisers drive demand and sales of their products and services.
A video tells your story better: SushiVid to brands
KL startup SushiVid operates an online marketplace that connects brands to YouTube influencers.
Malaysian smartphone ‘power users’ predominantly female
The smartphone user base in Malaysia is expected to reach 11 million in 2016 and observe an upward trend of 10% CAGR from 2013 to 2017, according to a new study by mobile marketing and commerce company Vserv.
Adknowledge Asia appoints country director for Indonesia
Digital advertising technology company Adknowledge Asia has announced the recent appointment of mobile marketing expert Haryati ‘Fey’ Lawidjaja as its Indonesian country director.
Nokia touts predictive tool to enhance telco marketing
Marketing organisations within telco operators are struggling to digest the vast amount of customer data they possess, and as a result, haven’t been able to benefit from the first-mover advantage this information could potentially give them, according to Nokia Networks.
APAC businesses ahead of the curve in mobile-first transformation
A global survey of marketers has found that Asia Pacific businesses, much like the region’s population, are ahead of the curve when it comes to the mobile-first transformation.
