Mobile Marketing Association
Facebook’s fight with ad blockers set to move to mobile
Facebook’s fight against ad blockers is destined to move to the mobile space with its US$5b opportunity
Video leads the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile led the growth for this segment within the digital advertising industry.
Mobile shopping beginning to mature: BuzzCity
In APAC markets, 32% now shop via their mobiles compared with 21% on PCs
Largest category under ‘Others’ is adult products, especially in India and Indonesia
Vserv.mobi launches search-intent mobile ad platform
Vserv.mobi has launched Search Intent Ads, a new advertising format that it said integrates the power of search into mobile ads.
Marketers still struggling with mobile
A new study on behalf of the Festival of Media Asia that will be held at W Singapore- Sentosa Cove from March 3-5, showed that an overwhelming number of Asian marketers believe that mobile will play a major part next year.
