Nielsen
Online ad credibility on the rise in South-East Asia
Earned advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among South-East Asian consumers, according to research released by Nielsen, a global provider of information and insights into what consumers watch and buy.
Analyst bullish on Catcha Media despite rocky start to year
RHB Research bullish on Catch Media’s future prospects despite the company making an almost RM3-million loss in Q1 2013.
IBM unveils Watson breakthrough, Celcom gets on board
IBM has unveiled the IBM Watson Engagement Advisor, a technology it claims allows brands to crunch big data in record time and transform the way they engage clients in key functions such as customer service, marketing and sales -- Malaysian telco Celcom is among the first companies to get on board the technology.
Malaysian online consumers less likely to be early adopters: Nielsen survey
25% of online Malaysian consumers consider themselves as early purchasers of new product innovations, with just 5% fully agreeing and 20% somewhat agreeing that they are strong supporters of innovation, according to a new study from Nielsen.
Advertisers struggling to exploit rising smartphone adoption: Nielsen
Although smartphone popularity is soaring across the Asia Pacific region, resulting in increased consumption of mobile media, advertisers have yet to identify the key to effective engagement via mobile advertising.
Click-thru rates are misleading marketers: Nielsen
Click-thru rates, one of the most common metric used to trade online advertising, are significantly under-valuing the brand performance of online campaigns, signaling a need for marketers to use other metrics to gauge the effectiveness of online advertising, according to Nielsen.
M-Commerce spending in Malaysia quadrupled: PayPal
Mobile commerce in Malaysia has risen sharply in the last two years, recording close to a fourfold increase from 2010 to 2011, according to a new study by PayPal.
Interesting insights into smartphone behavior
GfK says that smartphone penetration in Malaysia has already reached a high of 88%, while Nielsen estimates it at 27%. Disparate figures, but both agree that we Malaysians love our smartphones.
