Online Advertising
The future of personal data sharing: Data wallets and empowered users
Data wallets allow individuals to securely manage, share, maintain personal data
Will lead to data ecosystems, and economy where personal data is willingly traded
Old-school boy Oracle gets social with … Snapchat?
Oracle and Snapchat have announced a partnership to measure the impact of digital advertising in the physical world.
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
How to reduce fraud in programmatic advertising
Marketing and advertising technology professionals are looking for solutions to reduce fraud and create a secure ecosystem, according to a study by Equinix, in collaboration with ExchangeWire.
Adknowledge Asia announces Matt Sutton as first CEO
Matt Sutton will be responsible for driving the next wave of expansion for Adknowledge Asia's proprietary social and video platform AdParlor.
Malaysia, truly a mobile YouTube nation: Google-TNS study
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
MicroAd Singapore opens branch office in KL
Advertising platform company MicroAd Singapore it officially launched a new branch office in Kuala Lumpur on Jan 7.
Media matters: Star launches audience targeting platform for advertisers
Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
Three years after Singapore, Yelp finally enters Malaysia
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp reports on its strategy for Malaysia.
The Star’s own disruption play
Recognising that the way advertisers spend money with media is changing, The Star has embarked on an interesting pilot in ‘disruption’ to ensure it captures the value from a changing media marketplace.
