Online Advertising
For fashion tips, 'Millennials' turn to online video: TubeMogul
Millennials in South-East Asia are less influenced by celebrities than their parents, and prefer digital video to learn about the latest style trends, according to a report by TubeMogul.
Rev Asia appoints Loh Ken Wei as GM of publishing
Digital media company Rev Asia announced that Loh Ken Wei (pic) has been promoted to general manager of publishing, effective Jan 1.
TubeMogul injects transparency into video ads
TubeMogul has announced the global rollout of new technology that allows advertisers to see if their digital video ads are actually being viewed.
India-Japan duo in pact to deliver personalised ads to SEA users
India's Ozone Media and Japanese online advertising platform MicroAd Inc have entered into a partnership that will target advertisers in South-East Asia.
Digital advertising on cusp of tipping point: Media Prima exec
Media Prima content chief Ahmad Izham senses online advertising to take off
Clients no longer see digital as mere add-on but part of comprehensive strategy
clickTRUE now authorised Google Analytics Premium reseller in APAC
Google Analytics Certified Partner (GACP) clickTRUE announced a new strategic relationship where it will act as a Google Analytics Premium authorised reseller in Asia Pacific.
Newly-created Rev Asia gets RM1mil campaign with Heineken
Rev Asia, established by the merger of select Catcha Media subsidiaries and Says Sdn Bhd on Oct 8, said it has landed its first integrated content marketing and advertising campaign.
Online ad credibility on the rise in South-East Asia
Earned advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among South-East Asian consumers, according to research released by Nielsen, a global provider of information and insights into what consumers watch and buy.
Bringing big data ‘oomph’ to digital marketing
Media-buying startup AdzCentral and data management solutions provider Krux have announced a strategic partnership to deliver a full-service and real-time solution for online marketers, publishers and content providers to manage consumer data.
Innity boosts retargeting solutions with FBX integration
Innity, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
