Online Advertising
Catcha and Says.com formalise merger agreement
Catcha Media Berhad has confirmed that the final agreements with Youth Asia Sdn Bhd to merge certain assets with Says Sdn Bhd, the owner of Says.com, have been formally signed.
Innity expands network with Native Media and Appsploration
Digital media network Innity has established two subsidiary companies -- Native Media and Appsploration – to beef up its offerings and cater to growing client demand in two key areas, video and applications.
VV Chart wants to be your viral video hub
New website VV Chart provides users with real-time analyses and updates on the status and performance of trending videos across various social media platforms such as Facebook, Google +, YouTube and Twitter.
Google launches AdWords program for Malaysian SMEs
Google Malaysia has launched the Premier SME Partnership Program, designed to bring digital marketing to more Malaysian SMEs by fostering a network of partners dedicated to providing specialized services that help SMEs grow.
Real-time bidding for online advertising makes SEA debut
Online advertising in the region is set to get a technology boost, with digital media network Innity slated to launch its real-time bidding (RTB) offering in South-East Asia next month.
Innity continues regional expansion with Philippine office
Innity, which provides scalable online marketing solutions for both advertisers and publishers, has launched a branch office in Makati, Philippines as part of its expansion effort in South-East Asia.
Patrick Grove about to get his hattrick
Catcha co-founder and group CEO Patrick Grove will hit a hattrick of Internet listings come Sept 11 when iCar Asia Ltd, of which he is chairman, hits the Australian Stock Exchange (ASX) with an opening market capitalization of around RM100 million (US$32.4million).
Nusantara invests in clickTRUE’s expansion into Indonesia
Regional online marketing and advertising agency clickTRUE’s expansion into Indonesia has received got a boost with Series A financing led by Nusantara Ventures. clickTRUE Indonesia operates under its parent company clickTRUE Pte Ltd, headquartered in Singapore.
Click-thru rates are misleading marketers: Nielsen
Click-thru rates, one of the most common metric used to trade online advertising, are significantly under-valuing the brand performance of online campaigns, signaling a need for marketers to use other metrics to gauge the effectiveness of online advertising, according to Nielsen.
