Paradigm Mall
Is social media monitoring bereft of common sense, professionalism?
Last week, my colleague A.Asohan wrote a thought provoking piece reflecting on what he described as the ongoing tension between public relations practitioners and journalists, particularly those from the tech media.
Social media presents new challenges for marketing, PR
The Malaysian social media space had its latest viral meme last week after the administrator of the Facebook page for the country’s newest shopping mall had what appeared to be a meltdown and posted snarky and sarcastic comments aimed at an individual customer. In today’s world, whose responsibility is this, Marketing or PR?
