Programmatic Buying
E-commerce will be ‘do or die’ for brick-and-mortar retailers: Criteo
Criteo has revealed its 2015 E-commerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.
3-in-1 merger marks CtrlShift debut
Programmatic media trading platform AdzCentral, digital advertising services firm Better and ad-tech distribution company Asia Digital Ventures have merged to form CtrlShift, a new independent marketing technology company.
APAC advertisers to increase spend on data-driven buying in 2015
Audience- and data-driven buying is beginning to build momentum in Asia, with 65% of the ecosystem already delivering campaigns in this way, according to the latest Programmatic and Data survey from MediaQuark.
Advertising tech startup Adskom raises S$1 million, targets SEA
Singapore-based programmatic advertising startup Adskom said it has raised S$1.06 million (US$850,000) in seed round funding from Tokyo-based Digital Garage, Singapore-headquartered East Ventures, and Jakarta-based Beenos Plaza and Skystar Capital.
Malaysia leads in RTB market spend for 2014: Magna Global study
Emerging markets in Asia show the fastest programmatic growth in 2014 with a total spend of over US$500 million, up 73% from 2013, according to a new study by Magna Global.
