Public Relations
PR Super App, PubliCT.io unveils pay-as-you-go solution
PubliCT.io, launches its pay-as-you-go solution, thus eliminating the need for expensive subscriptions or startup costs to launch a publicity campaign.
Supernewsroom: Helping startups get better media coverage
Founder and CEO Maminder Kaur elaborates on the company’s plans to assist startups.
Week in Review: With new CEO, will MaGIC morph?
Ashran Ghazi may be tasked with getting MaGIC back on track to its original mandate, but it may be a case of ‘damned if he does, damned if he doesn’t,’ writes A. Asohan.
The Maxis fallout: An oligarchy problem
An oligarchy in any sector of the market results in very little competition or none at all, and this is the malaise at the heart of the telecom industry in Malaysia, writes Ajith Ram.
Intelectasia gets CIP 500 grant to take ‘Supernewsroom’ regional
Malaysian PR consultancy Intelectasia has been awarded a CIP 500 grant by Cradle Fund to expand its Supernewsroom to Cambodia, Thailand and Vietnam.
Microsoft Malaysia appoints new chief marketing & operations officer
Microsoft Malaysia has announced the appointment of Michal Golebiewski as its new chief marketing and operations officer.
80% of CEOs from world’s top companies on social media
80% of the chief executive officers (CEOs) from the world’s top companies are now engaged online and via social media, according to research released recently by global public relations (PR) firm Weber Shandwick.
How NOT to engage tech journalists
Some websites have articles by bloggers on how to engage journalists, but what works for bloggers doesn’t necessarily work for journalists, notes Gabey Goh.
PR firms: Why not ‘adopt’ a startup … or two?
With many startups and entrepreneurs still struggling to get the hang of public relations, perhaps PR agencies should make pro bono work part of their corporate culture and adopt a startup or two, writes A. Asohan.
PR strategies: Do you really need to suck up?
Given last week's major anounncements in the startup space, A. Asohan ponders the challenges facing a growing company when it comes to engaging the media and the dangers of bowing down to demands of a few.
