Real-time bidding (RTD)
Vserv.mobi beefs up SEA asia management team
Riding on rapid mobile user growth and fast adoption of mobile advertising in emerging markets, mobile advertising exchange Vserv.mobi, recently announced a series of senior appointments across South-East Asia.
Smaato and Indosat join forces for mobile ad push
Smaato has announced a strategic agreement with Indosat, to jointly promote and sell their mobile advertising inventories to Indonesian brands and agencies.
Vserv.mobi activates mobile RTB platform for emerging markets
Mobile advertising exchange Vserv.mobi has announced the launch of its data augmented mobile Real Time Bidding (RTB) platform to bridge a value gap across emerging markets.
Innity boosts retargeting solutions with FBX integration
Innity, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
Real-time bidding for online advertising makes SEA debut
Online advertising in the region is set to get a technology boost, with digital media network Innity slated to launch its real-time bidding (RTB) offering in South-East Asia next month.
