Rebranding
Touristly is now Vidi
Rebranding to reflect evolution to visual discovery platform
New name taken from the Latin word "to see"
Malaysian online travel startup Touristly announced today a strategic rebranding to Vidi.
Singapore’s Y3 Technologies acquires Ascentis, part of transformation
Singapore-headquartered supply chain management solutions provider Y3 Technologies has acquired Ascentis, also from Singapore, which specialises in CRM, e-commerce and business intelligence.
Singapore’s cybersecurity specialist e-Cop relaunches as Quann
e-Cop, a managed security services provider and a business unit of security organistion Certis Cisco, said it has relaunched as Quann.
Dropmysite rebrands to Dropsuite, world domination next
Singapore-headquartered Dropmysite, which provides cloud-based backup solutions for SMEs, has rebranded to Dropsuite.
GrabTaxi is now Grab, with new logo and app
Ride-hailing startup GrabTaxi has renamed itself Grab, launching a new logo and service to drive home the point.
Jelang komersialkan 4G, Indosat ‘ganti baju’ menjadi Indosat Ooredoo
3 tahun kedepan menargetkan menjadi perusahaan telekomunikasi terbesar
Akan ikut lelang frekuensi 2100MHz untuk memperluas cakupan jaringan
Rebranding your startup: Lessons learnt
You got started, grew, and then grew a lot more, and suddenly realise you need to rebrand – but your rebranding strategy has to be carefully thought through, writes Near CEO Anil Mathews.
How to rebrand like Google
A rebrand is never something that should be taken lightly, and if you want to pull a Google-style rebrand, there a few hoops you must jump through in order to ensure that the rebrand is the right choice for your business, writes Eli Schwartz of SurveyMonkey.