Vikas Gulati
Mobile advertising: In-app overtakes web channel, games the big winner
Click-through on apps was found to be between 1.3 times to twice as high as mobile web click-through in all surveyed Asia Pacific countries.
Video leads the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile led the growth for this segment within the digital advertising industry.
Opera Mediaworks goes into aggressive Asian expansion mode
Opera Mediaworks plans to expand in the fast-growing Asia Pacific region and has hired a new managing director to tap the business opportunities here.
Vserv.mobi beefs up SEA asia management team
Riding on rapid mobile user growth and fast adoption of mobile advertising in emerging markets, mobile advertising exchange Vserv.mobi, recently announced a series of senior appointments across South-East Asia.
