Vserv
Malaysian smartphone ‘power users’ predominantly female
The smartphone user base in Malaysia is expected to reach 11 million in 2016 and observe an upward trend of 10% CAGR from 2013 to 2017, according to a new study by mobile marketing and commerce company Vserv.
Solving games monetisation challenges in SEA, India
Android games monetisation and user engagement platform Bee7 has agreed to a partnership with Vserv to help solve mobile games monetisation in the South-East Asian and Indian markets.
Opera Mediaworks goes into aggressive Asian expansion mode
Opera Mediaworks plans to expand in the fast-growing Asia Pacific region and has hired a new managing director to tap the business opportunities here.
Vserv and XL Axiata in mobile advertising pact
Vserv has announced a partnership with PT XL Axiata Tbk (XL), which it said will integrate Vserv Smart Data platform with XL Axiata to help drive higher ROI for mobile entertainment companies.
Vserv retools itself for ‘smart data’ era
Mobile marketing platform Vserv has announced a new direction, new partnerships and a new brand identity to harness what it described as ‘smart data.’
