Yuko Saito
In SEA, e-commerce is largely going to be mobile: Criteo
Smartphones are set to rule the e-commerce landscape in South-East Asia, so what can you do to ride the wave?
Mobile, cross-device usage driving e-commerce purchases: Criteo
Mobile devices are now responsible for 34% of global e-commerce transactions, while mobile commerce (m-commerce) accounted for 27% of all e-commerce in South-East Asia, putting the region at a similar level to Spain and Italy, and right behind the United States, according to Criteo.
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their products and services. Edwin Yapp speaks to digtial ad agency Criteo to find out why this is no longer true.
