Hong Leong Islamic Bank ‘goes digital’ with concept branch

• Cyberjaya branch began operations last November, first of three to be opened in 2015
• Digital facilities for more tech-savvy customers, traditional services also available

HONG Leong Islamic Bank (HLISB) has officially launched the HLISB concept branch in Cyberjaya, which the bank said uses sophisticated and state-of-the-art infrastructure.
 
The HLISB branch in Cyberjaya, which began operations on Nov 3, 2014, is the first of three compact branches that will be opened in high-pedestrian traffic locations in 2015, the bank said in a statement.
 
These branches will have self-service banking technology at the forefront to cater to customers who prefer a quick and easy banking experience, but also allow for walk-in customers who still prefer the traditional and more personal ways of banking, HLISB said.
 
The bank said it has increased its focus on the development of digital and mobile channels, including the rebranding of the Hong Leong Connect brand which complements the HLISB concept branch structure.
 
“We understand in this digital age that our customers are looking for convenience and variety, and have spent much time looking at the changing behaviours of consumers to determine how to respond to their needs as a digital institution with a high street presence,” said HLISB chief executive officer and managing director Raja Teh Maimunah.
 
“We know that we must provide new ways for customers to do banking, in particular today’s tech-savvy customers who want services to be faster and with less intervention.
 
“Technology certainly has a major role to play in business today and therefore we are taking on the challenge in catering to the needs of the younger customer segment whilst also maintaining the longstanding relationships we have with our loyal customers,” she added.

At HLISB concept branches, customers would be introduced to the convenience of the Hong Leong Connect service and can use touchscreen PCs, iPads and video-conferencing facilities. The concept branch would deliver advice and handle customer complaints, enquiries and service requests remotely via video-conferencing.
 
HLISB is a wholly owned subsidiary of Hong Leong Bank Berhad (HLB), a member of Hong Leong Group Malaysia. It has an authorised capital of RM1 billion (US$278 million) and a paid-up capital of RM700 million (US$195 million), and caters to customers seeking an alternative to conventional banking.

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