Shell Malaysia expands online offerings through 11street collaboration

By Digital News Asia April 17, 2018

Online store in Peninsular Malaysia first, East Malaysia next
Greater convenience, efficiency and autonomy for consumers

Shell Malaysia expands online offerings through 11street collaboration

Shell Malaysia officially launched its Shell Malaysia Official Online Store on 11street (www.11street.my/promotion-page/shell-official-store) on April 16, making it convenient and easy for discerning car owners across Malaysia to purchase genuine Shell Helix oil change service packages (inclusive of your choice of Shell Helix oil, oil filter and labour charges) online.

Consumers in Peninsular Malaysia, and soon in Sabah and Sarawak, can now purchase e-vouchers for genuine Shell Helix oil change service packages online, call ahead to schedule an appointment and redeem them via the 11street mobile application at their preferred workshops from a list of more than 45 participating Shell Helix-branded workshops.

To celebrate the collaboration, Shell Helix and 11street has announced the Spend & Win! contest. From April 16 to 29, consumers who purchase an oil change service package using either Shell Helix Ultra with PurePlus Technology, High Mileage or HX7 motor oil on 11street stand a chance to win RM500 in shopping credit.

According to Shell Lubricants Marketing General Manager May Tan, the collaboration with 11street will enable the company to tap into the fast-growing online shopping trend and deliver genuine Shell Helix products and value-for-money services to a wider market across the country.

“Shell Helix is all about enabling drivers to overcome daily challenges and keep their passion for driving alive. Working with 11street, one of the largest and more innovative online marketplace brands in Malaysia, we are able to inspire them to ‘drive on’ by offering unprecedented convenience when it comes to maintaining their cars,” she said.

“This marks a truly exciting time for Malaysians, as Shell Malaysia is working with us to change how we access car maintenance services. 11street offers Malaysian shoppers convenience and ease in purchasing genuine Shell Helix oil change services of the highest quality at Shell Helix branded workshops.

“This partnership with Shell Malaysia will enable consumers to spend less time waiting to service their cars, and instead allow them to schedule appointments with ease at their own convenience,” said 11street vice president of merchandising Bruce Lim.

Consumers who purchase Shell Helix oil change service packages on 11street are also eligible to register for the Shell Advantage and Rewards (SHARE) loyalty programme that includes a generus buy-3-free-1 offer for purchases of Shell Helix Ultra, oil change reminders and seasonal promotions.

Those with cars below eight years old and 150,000km on the odometer also qualify for the free Shell Helix Engine Warranty (SHEW) when they service their cars with Shell Helix Ultra, High Mileage or HX7.