Four startups win Accenture ConsumerTech Awards

By Digital News Asia October 27, 2017

Targets startups pushing the boundaries to better engage with millennials
Three other startups are RainCheck, LittleSea and ProxToMe

Four startups win Accenture ConsumerTech Awards

ACCENTURE announced RainCheck, LittleSea, Simgo and ProxToMe as the winners of the four Accenture ConsumerTech Awards at the Millennial 20/20 Summit in Singapore.

The awards recognise early stage startup businesses that are pushing the boundaries to better engage with the millennial consumer in the automotive, consumer goods & services, retail and travel industries.

Twelve shortlisted companies from Australia, India, Italy, Singapore and the United States presented to an exclusive panel of judges from global brands that included Coca-Cola, Johnson & Johnson, Kellogg Company, Pirelli, Uber and Unilever.

Announcing the winners on the main stage at the Millennial 20/20 Summit, Teo Correia, senior managing director at Accenture, said, “Brands across consumer facing industries have to redefine the parameters of innovation and identify new ways to connect with today’s digitally empowered millennial consumer.

“We believe technology startups are critical to encouraging material change in the innovation model and were impressed by the level of creativity shown by the four award winners. The summit is a great stage for these entrepreneurs to showcase their business while industry leaders get to hear and explore their disruptive ideas first hand.

The winners in each category are:

Millennial Shopper – RainCheck

Based in Sydney, Australia, RainCheck is a mobile commerce platform for retailers and brands that opens up mobile as a direct to consumers channel.

Leveraging machine learning and artificial intelligence the platform allows people to save and share favourite items they discover online and notify them at a contextual and relevant time when shopping either online, in-app or in-store.

Millennial Consumer – LittleSea

LittleSea, based in Milan, Italy has proprietary technology that enables people to automatically transform data into an unlimited number of personalised videos for editorial, business, marketing and customer service purposes on a huge scale, using different datasets stored in one or more databases.

Millennial Traveller – Simgo

Four startups win Accenture ConsumerTech Awards

Based in Singapore, Simgo’s cloud based virtual SIM management platform removes the physical SIM card from mobile devices and places it in the cloud.

The platform is then able to dynamically assign any SIM card to the mobile device based on customised criteria such as time, location and coverage, cost and other preferences.

This means no more international charges no matter where you go and the use of your own local mobile number even when abroad.

Millennial Driver – ProxToMe

Based in San Franciso, US, ProxToMe provides proximity-based authentication for the Internet of Things. Its proprietary technology, based on Bluetooth, can replace traditional card-based authentication with a contactless, secure user experience.

Unlike existing cardless technologies ProxToMe provides a frictionless experience and cross-platform availability all in one solution.

In addition to receiving their award the category winners gain access to a team of industry experts at Accenture who provide advice and consultation on how to improve select areas of their business and speed up time to market.