Nodeflux joins East Ventures’ portfolio investment family

By Digital News Asia June 6, 2018

Works with city governments to provide their technology in CCTVs
First Indonesian company to join the Nvidia Inception Programme

Nodeflux joins East Ventures’ portfolio investment family

NODEFLUX, an Indonesian intelligent video analytics startup, announced on June 6 that it has joined East Ventures’ portfolio investment. This move will accelerate Nodeflux mission to scale their business through research and development on computer vision with deep learning to generate insightful data.

Nodeflux was founded on 2016 by two engineers from Bandung Institute of Technology (ITB), Meidy Fitranto and Faris Rahman. Nodeflux provides intelligent video analytics with deep learning and computer vision.

Nodeflux chief technology officer Faris Rahman, explains, “With the solution we developed, we are enabling CCTV functionality to be extended more than just for viewing and recording purposes. We escalate their function to understand more about what they see and give the processed and important information to us.”

Nodeflux chief executive officer Meidy Fitranto, adds, “Since the early days when we built Nodeflux, we saw that intelligent video analytics could solve various problems in society. We believe this approach will change the way we monitor, measure, and understand our environment.

“As a government for example, they can automatically identify violations such as illegal parking and also measure vehicle traffic. As a store owner, our product is able to gather insights on customer behaviour and interactions with products from offline stores which will help them to make decisions based on comprehensive data.”

Perfect partner for Indonesian government

Since last year, Nodeflux has been working closely with the government from several big cities in Indonesia that emphasise smart city efforts, such as Jakarta and Bandung, to provide their technology in CCTVs.

“Using our solution, the government will be able to understand more regarding public domains such as transportation, trash management, and flooding systems in real time, letting them make more data-driven and precise decisions efficiently,” Meidy explains.

In addition, Nodeflux also are working intensively on strategic development and collaboration with the Indonesian National Police to enhance their operations system.

Faris comments, “National security is one of the most important things that a country must ensure. The government is continuously enhancing their tools and capabilities including implementing cutting-edge technology to support their work.

“We’ve seen several issues recently in Indonesia that give extra work to our law enforcers. We are positive that our solution will give additional and significant help for the law enforcers to protect, serve and provide safety to citizens.”

Nodeflux joins East Ventures’ portfolio investment family

Pioneer in the Indonesian market

Nodeflux started their journey when AI and deep learning were still in their early phases of implementation in Indonesia. Nodeflux is the first Indonesia-based company to join the Nvidia Inception Programme from Nvidia, a leading GPU producer. Nodeflux therefore, had the advantage of learning earlier, going to market earlier and receiving great support to develop technology that could meet the latest demands.

Meidy says, “It’s not only that we are the first and the only one to provide Intelligent Video Analytics solutions in Indonesia. More than that, it is very satisfying to see Nodeflux, a product that we developed, able to compete in terms of technology advancement with foreign technology companies in the Indonesia market.”

Currently, Nvidia and Nodeflux are in the process of escalating their partnership to the next level and this will give Nodeflux more flexibility to reach a global market.

Willson Cuaca, managing partner of East Ventures says, “Indonesia’s Internet-using population generates a humongous amount of data that requires a ‘brain’ to manage the information and extract its value.

“Nodeflux nails it. It manages and extracts information from images and videos, as well trains its machine learning to solve cross sector local problem. We are glad to empower Meidy and team to supercharge Indonesian data.”