publiCT.io launches AI-powered platform ESG newslytics.ai

• Malaysian based regional PRtech startup registers 85% y-o-y growth for 2023
• Tailor communication strategies in line with current expectations of stakeholders

publiCT.io, a public relations (PR) tech startup has introduced its proprietary ESG Newslytics.ai, a platform designed to improve the way companies analyse news coverage related to Environmental, Social, and Governance (ESG) topics.

ESG Newslytics.ai leverages Artificial Intelligence (AI) and machine learning to extract and dissect news data across a vast spectrum of sources. The tool is tailored for communicators seeking to enhance their ESG narrative, offering deep insights that aid in the formulation of strategic communications.

“With the capability to pinpoint precise ESG news reporting and trends, ESG Newslytics.ai empowers companies to align their narratives more closely with their corporate values and stakeholder expectations. This significant innovation comes on the heels of publiCT.io recording a 84.5% year-on-year revenue growth in 2023,” said Manminder Kaur Dhillon, founder and CEO of  publiCT.io. adding that the investment to introduce Newslytics.ai signifies its commitment to innovation and leadership in the PR tech sector.

Trusted by hundreds of brands from startups to Fortune 500 companies, publiCT.io is an investee company of Cradle Fund since 2017. (pic of the late and much loved Nazrin Hassan, Cradle's CEO in 2017 with Manminder during the announcement of Cradle's funding in Supernewsroom which has since been rebranded publiCT.io)

The platform’s introduction which reflects publiCT.io's response to the demand for specialised ESG communication tools, highlighs several key features:

1. AI and Machine Learning for data extraction: ESG Newslytics.ai employs AI and machine learning techniques to extract relevant data accurately, ensuring that users have access to the most pertinent and up-to-date information.
2. ESG keyword analysis: The platform analyses news content for ESG-related keywords, and provides insights into the frequency and context of how companies are mentioned in relation to these keywords, enhancing understanding of a company’s ESG narrative.
3. Comparative company analysis: ESG Newslytics.ai allows users to compare the ESG news footprint of different companies. It offers competitive analysis tools to understand how companies stack up against their peers in terms of ESG news coverage, enabling strategic positioning.
4. Sector-wide ESG analysis: The platform enables the examination of ESG trends and news coverage within specific business sectors.

"ESGNewslytics.ai, built with advanced AI algorithms, serves the specific needs of communicators, investors, corporations, and policymakers. By analysing extensive ESG news data, it provides real-time insights, competitive analysis, and sector-specific trends, focusing on essential ESG issues. This enables organisations to tailor their communication strategies in line with the current trends and expectations of stakeholders in the ESG sphere," Manminder stated.

Highlighting the synergy between ESGNewslytics.ai and the guaranteed media coverage provided by publiCT.io, Puspavathy Ramaloo, co-founder of public.io pointed out the significance of this combination in realising the company's vision for comprehensive PR solutions.

"With the introduction of ESGNewslytics.ai and our existing platform publiCT.io for guaranteed media coverage, we have come full circle in providing end-to-end PR solutions, with the aim of ultimately positioning us as a PR powerhouse in the region. This dual-platform approach ensures that our clients are not only equipped with the latest AI-driven insights into ESG-related news trends but also benefit from guaranteed media coverage to effectively communicate their narratives,” said Puspavathy.