Ho Heng Yew
Retailers need to better leverage mobile opportunities
The Malaysian retail market is estimated to enjoy 6.4% growth this year, a jump up from the RM88 billion in transaction volume recorded in 2012. However to fully capitalise on growth opportunities, retailers should embrace new trends such as the rising use of mobile platforms to reach out to and retain consumers.
Moo Cow chooses Chopink for loyalty app
Frozen yoghurt retailer Moo Cow International Sdn Bhd has chosen Chopink, a cardless loyalty system developed by Werebits Sdn Bhd, to be integrated with its point-of-sale (POS) system.
