iSYNERGY eyes regional expansion

• Malaysian company to list on ASX to raise A$8 mil (US$6 mil)
• Company has its sights set on capturing the international market

I SYNERGY Group Limited (iSYNERGY), a Malaysian affiliate marketing solutions provider through its wholly owned operating subsidiary I Synergy International (M) Sdn Bhd (ISI), aims to capture the international market in the next five years, starting with Southeast Asia and Australia.

To facilitate the expansion, iSYNERGY has initiated an initial public offering (IPO) on the Australian Securities Exchange (ASX) to raise up to A$8 million (US$6 million) at A$0.20 per share.

“iSYNERGY is in a prime position for further growth and development. The listing will propel the company to achieve its vision of being the regional leader in affiliate network and performance-based marketing solutions said iSYNERGY chief executive officer Lawrence Teo (pic).

The funds raised will primarily be used to grow the company by implementing its international expansion plans, developing its existing and new technologies, as well as funding sales and marketing measures.

The company has established a representative office in Jakarta, Indonesia, with the intention of expanding its business to Indonesia and subsequently The Philippines, following the listing and also has plans to expand its operations into Vietnam and Thailand.

Established in 2008, iSYNERGY has developed its proprietary affiliate marketing platform operated and offered by ISI called ‘Affiliate Junction’.

Affiliate Junction offers affiliate marketing solutions to advertisers and a platform for affiliates to generate income.

The company recently signed a Memorandum of Understanding (MoU) with Buzz Pty Ltd (The Buzz Analytics Group) from Australia, to explore future co-operation in deploying data and location analytics technology into iSYNERGY’s affiliate marketing platform.

The company recorded a net profit of A$4,109,000 for its financial year ending Dec 31, 2015 along with earnings of A$1,683,000 as at June 30, 2016.
 
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