Maxim appoints Ting Li as vice president of sales for Greater China, rest of Asia

• Led the sales, marketing team at Osram Opto Semiconductors, based in Shanghai
• Understands the semiconductor industry and the Pan Asia region

MAXIM Integrated Products, Inc has named Ting Li as the company’s vice president of sales for Greater China and Rest of Asia (ROA), effective immediately.

Prior to joining Maxim, Li was the vice president of sales, Greater China, for Osram Opto Semiconductors, based in Shanghai, where he led a large sales and marketing team.

Before Osram, Li was at Freescale Semiconductor as executive director, Asia Pacific Channel Business where he was responsible for demand-creation in the Asia Pacific market including China, Hong Kong, Taiwan, Korea, South Asia, and India.

Li also worked at Avago Technologies as their China country manager and held a leadership role at STMicroelectronics.

“Li is an experienced sales leader who understands the semiconductor industry, the Pan Asia region, large and broad-market customers, and the distribution channel,” said Maxim Worldwide Sales and Marketing vice president David Loftus.

“Li’s proven success in each of these areas, plus his system-level sales experience and excellent communication skills, makes Li the right choice for Maxim.”

Li has a Bachelor’s degree in Electronic Engineering from East China Normal University and an MBA from the Management School of Fudan University (MIT Sloan-Fudan international MBA programme).

Maxim Integrated develops analogue and mixed-signal products and technologies to make systems smaller and smarter, with enhanced security and increased energy efficiency. 

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