SAS Malaysia’s new software revenue up 32% in 2015

• Risk, fraud and customer intelligence analytics were key drivers
• Best Companies to Work for in Asia Award 2015 by HR Asia

 
SAS Malaysia said it recorded a 32% growth in new software revenue in 2015 and a total operating revenue of RM73 million (US$18.8 million at current rates), with RM54 million (US$13.9 million) revenue from software sales.
 
Globally, SAS Institute posted US$3.16 billion in total operating revenue, up 6.4% in constant currency over 2014, SAS Malaysia said in a statement, citing growing customer demand for risk, fraud and customer intelligence analytics.
 
“Many of our applications and solutions target specific business purposes; others suit a wider range of applications,” said SAS Malaysia managing director Andrew Tan (pic above).
 
“Customers in practically every industry use SAS advanced analytics to increase revenue, improve business processes, and lower costs,” he declared.
 
The top growth drivers of SAS Malaysia’s revenue last year came from new areas such as capital projection, stress testing and International Financial Reporting Standards (IFRS) for large financial institutions, as well as operation and production cost optimisation for the oil and gas sector.
 
SAS Malaysia’s financial institution customers include CIMB, Maybank, Al Rajhi Bank, Hong Leong Bank, Public Bank, RHB Bank, Bank Negara as well as insurance companies such as AIA, Lonpac and Prudential.
 
Other customers include Petronas, Maxis, U Mobile, Measat Broadcast Network Systems, Proton, AirAsia, UEM, Tesco, Bonuskad, Padiberas, LHDN (the Income Tax Dept), Department of Statistics,  Mass Rapid Transit Corp.
 
SAS Malaysia was also one of the companies from 250 nominations in the country to win a Best Companies to Work for in Asia Award 2015 organised by HR Asia; and one of only two companies to have won this award for three years consecutively.
 
“Having a truly integrated, happy customer experience starts with the employees,” said Tan.
 
Outlook for 2016
 
IDC noted in a recent report that SAS held a 33.3% share of the advanced and predictive analytics market, and the company is also positioned highest in ‘ability to execute’ in Gartner’s February 2016 Magic Quadrant for Advanced Analytics Platforms.
 
With the new opportunities that the Internet of Things (IoT) bring, SAS is strengthening its offerings in the cloud, mobile and IoT spaces, the company said.
 
SAS Cloud Analytics is now used by customers in more than 70 countries and the company is already a strong player in advancements like smart cities, driven by IoT technologies, it claimed.
 
SAS plans to continue delivering innovation in cloud analytics and analytics-as-a-service, BI (business intelligence)/ data visualisation, data management, customer intelligence, fraud detection, security intelligence solutions, and risk management.
 
Globally, the company will be expanding by adding sales staff and creating new customer contact centres in Dublin and Asia Pacific.
 
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