Veeam appoints Rick Jackson as chief marketing officer

• Held chief marketing roles at Qlik, Rackspace, VMware
• To lead Veeam’s global marketing organisation, drive brand preference

Veeam Software announced that it has appointed Rick Jackson (pic) as Chief Marketing Officer (CMO). 

In a statement, the backup, recovery and data management solutions vendor said Jackson is an experienced marketing leader who most recently held chief marketing roles at Qlik, Rackspace and VMware. 

He will lead Veeam’s global marketing organisation as it continues to drive brand preference and ongoing growth as the number one market leader of modern data protection solutions spanning cloud, virtual, physical, hybrid, software-as-a-service (SaaS) and Kubernetes environments, it added. 

According to Veeam, Jackson has been at the forefront of technology throughout his career. 

He joins Veeam after eight years at Qlik, where he led the global marketing organization and was part of the leadership team that transformed Qlik into an end-to-end data and analytics software-as-a-service (SaaS) company. 

Jackson also served as CMO of VMware where he helped drive the transformation from virtualisation to cloud infrastructure and launched the Software-Defined Data Center (SDDC) initiative, the firm said.

It was at VMware where Jackson was first introduced to Veeam and its market-leading products.

Jackson holds a bachelor’s degree in computer science from California State University, Northridge, it added.

“It’s exciting to be joining Veeam at this point in its evolution. Data, the most important asset that businesses own, is exploding, and is more vulnerable than ever to malicious attacks and unplanned outages,” he said.

Jackson said he was looking forward to working with a world-class organization and an extremely talented and innovative marketing team.

Anand Eswaran, CEO at Veeam, said, “Jackson has the breadth and depth of experience to help us elevate our brand and reputation, and position ourselves for sustained success.

“I am excited to see Rick’s impact working with our strong marketing organization to help us grow, innovate and lead in the market,” he said.