Informatica in SEA distributorship deal with Avnet

• Avnet to distribute PowerCenter Express in Indonesia, Malaysia and Singapore
• Addresses departmental and mid-market data integration needs

REDWOOD City, California-based software developer Informatica Corp has announced a strategic distributor relationship with Avnet Technology Solutions, an IT solutions distribution leader and an operating group of Avnet Inc.
 
Under the agreement, Avnet will provide PowerCenter Express in Indonesia, Malaysia and Singapore, Informatica said in a statement.
 
PowerCenter Express is a downloadable offering that economically addresses the entry-level data integration needs of enterprise departments and small to mid-sized companies, the company said.
 
“Informatica is a leading provider of data integration software, and Avnet has a large channel ecosystem of resellers who can now leverage our expanded solutions portfolio to pursue incremental revenue, in addition to being in a stronger position to serve the data integration needs of both SMBs (small and medium businesses) and enterprises,” said Bennett Wong, Asean vice president and general manager, Avnet Technology Solutions.
 
Powered by the Informatica Vibe virtual data machine, PowerCenter Express extends the Informatica PowerCenter portfolio to provide customers with a clear growth path from entry-level to enterprise-class data integration capabilities, Informatica said.
 
It enables small to mid-sized businesses or departments within larger enterprises to easily get started with a fit-for-purpose, high-quality data integration solution, enabling them to scale to an enterprise-class platform when required, it claimed.
 
“Avnet has a proven track record for distribution success in the Asean region,” said Richard Jones, Informatica’s Asia Pacific vice president of sales and operations.
 
“By working together with Avnet, we will unlock the growing market potential for data integration needs, from a single developer to mid-sized and enterprise big data challenges,” he added.
 
PowerCenter Express is available for download from Informatica Marketplace. The Personal Edition supports a single user and is free, while the Professional Edition supports up to five users. For local pricing information, contact Avnet.
 
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