Lazada launches fashion marketplace

• More than 20,000 fashion items available, more than 700 local and international brands
• Local designers and smaller brands can create their own online ‘shop-in-shop’

ONLINE shopping mall Lazada has launched a fashion marketplace for its portals in Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
 
Lazada, which initially offered products from consumer electronics to household goods, toys and sports equipment, now offers more than 20,000 fashion accessories like watches, bags and shoes, with apparel to soon follow, the company said in a statement.
 
The fashion marketplace features more than 700 local and international brands, among them Nike, Adidas, Crocs, RayBan, Timberland, HushPuppies, Pepe Jeans, Casio, Aigner, Marc Jacobs and Mango.
 
Lazada said it would also support local designers and smaller brands by giving them the opportunity to create their own online ‘shop-in-shop.’ Through this marketplace model, brands can leverage on Lazada’s popularity and operational expertise, as well as reach customers beyond the traditional offline infrastructure.
 
Smaller retailers will benefit from Lazada’s traffic, its strong customer base as well as from specific campaigns, like the Lazada fashion week, where local designers are able to present their products to a broad online audience.
 
“We are very proud to announce the launch of our new fashion marketplace today – this marks a huge step forward on our way to becoming South-East Asia’s shopping destination with the broadest assortment available on one platform,” said Lazada group chief executive officer Maximilian Bittner (pic).
 
“We saw a growing demand for fashion items and responded to this need right away. This is a logical step that follows our customer-centric approach: We want to serve our customer’s needs in all areas of their lives,” he claimed.
 
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