Zalora makes further m-commerce moves with Android app

• Follows launch of iPhone shopping app three months ago
• Almost 25% of its revenue across the region comes from mobile

FASHION and beauty ‘e-tailer’ Zalora, a member of the Rocket Internet group, has expanded its mobile repertoire with the launch of its Android shopping app across the region (http://www.zalora.sg/mobile-apps/).
 
The launch follows the launch of an iPhone shopping app in April, which within 24 hours became the No 1 lifestyle app in the iTunes stores in all countries the company operates in, and the No 1 overall app in Singapore, Malaysia and Vietnam, Zalora said in a statement.
 
“Our developments in the m-commerce sphere earlier this year have proven to be the right move for us – now almost 25% of our revenue across the region comes from mobile,” said Zalora South-East Asia regional managing director Michele Ferrario.
 
“Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for Zalora even within a region that has a promising but still nascent m-commerce sector.”
 
Zalora said it would also be launching a redesign of its mobile site in August. The redesign will feature a more visual navigation route, with a style focus that is optimised for marketing and customer relationship management (CRM).
 
The new site will also feature additional filters, a clear multi-step checkout, and social sharing, the company said.
 
The Android app enables on-the-go shoppers to seamlessly navigate over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories. It enables shoppers to:

• Receive push notifications on new arrivals and flash sales so that they are always in the know;

• Easily browse for a quick overview of product information, images, ratings and reviews;

• Add items to cart and infinitely save them for later (as long as the app is kept active); and

• Pick from multiple payment methods (credit card, PayPal, cash-on-delivery).

The app also uses the built-in capabilities of the Android OS to create engaging native animations such as with the ‘add-to-cart’ action.
 
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