Singapore’s Anchanto raises US$4mil in ongoing Series C round

By Digital News Asia July 4, 2018

Funds will be used to expand the market outreach and to build a stronger SEA presence
Aims to enable thousands of Indonesian businesses to join the e-commerce bandwagon

Singapore’s Anchanto raises US$4mil in ongoing Series C round

ANCHANTO, a Singapore headquartered pan-Asia SaaS technology company has raised US$4 million (RM16.16 million) in the first round of its ongoing Series C investment, led by MDI Ventures, Telkom Indonesia’s corporate venture capital arm.

MDI Ventures’ funding comes after Series B funding from Transcosmos Inc Japan and Luxasia Group, Singapore in May 2017.

The funds will be used to expand the market outreach and to build a stronger regional Southeast Asia presence.

Anchanto’s SaaS platforms connect e-commerce sellers, brands, retailers and warehousing & fulfilment service providers to over 70 e-commerce sales channels.

Using Anchanto’s platforms, enterprise businesses and Small and Medium Enterprises (SMEs) can manage core e-commerce business operations such as - warehousing services, catalogue, pricing, multi-channel selling, logistics, and local & cross-border shipping.

SelluSeller.com, Anchanto’s signature SaaS product for sellers and brands provides a software solution to manage their inventory, orders, and catalogues across over 50 different marketplaces in Asia.

Anchanto also offers B2B and B2C e-commerce SaaS Warehouse Management System (eWMS) with an integrated Inventory Management System (IMS) and Order Management System (OMS).

Over the last 12 months, sellers across the region have processed more than 12 million orders totalling more than US$258 million (RM1.04 billion) in gross merchandise volume (GMV) through both SelluSeller and eWMS platforms.

Anchanto CEO and founder Vaibhav Dabhade said “Collaboration with Telkom Indonesia and MDI's investment is the foundation of Anchanto's Indonesia Strategy.

“Through this collaboration, we aim to enable thousands of Indonesian SMEs, micro-SMEs, and enterprise businesses to join the e-commerce bandwagon, and seamlessly onboard them on Telkom Indonesia's DELON (www.delon.id), for e-commerce fulfillment/warehousing and other digital services. Essentially, we are going to empower Indonesian entrepreneurs to scale their businesses in Southeast Asia's biggest e-commerce market.”

“Telkom with its strong user base of more than 170 million, digital platforms, mobile payment and business solutions is the ideal partner for Anchanto to scale up in Indonesia.

DELON (Depo Logistik Online), a Pos Indonesia and Telkom Indonesia joint logistics platform, has its fulfilment centres running on Anchanto eWMS platform.

“Interestingly, MDI is the third customer to invest in us. This is an excellent vote of confidence in our technology, team, vision and strategy from the very users of our software platform” added Vaibhav.

Natal Iman Ginting, managing director of Metra Logistics, Telkom Indonesia’s Logistics Business Division, says that the exclusive partnership with Anchanto would expand the businesses including cross-border to empower Indonesia’s SMEs into the region.

“Telkom Group will be using Anchanto’s technology to provide integration of O2O solutions and e-logistics capabilities including cross border shipments, multi-location warehousing, hyper localization that enable companies to global market selling via SelluSeller and eWMS,” says Natal.

MDI Ventures CEO and investment director Nicko Widjaja, says that the investment will complete the end-to-end e-commerce solutions that’s currently in the portfolio, and empower the nation’s e-commerce ecosystem.

“This investment complements our efforts in e-commerce sector, tackling different market segments of Indonesia’s logistics landscape with different approaches. Logistic technologies have an enormous potential for improving the e-commerce landscape in Indonesia.

“As products become more diverse, e-commerce will need to optimize the supply chain to be delivered as quickly as possible to the customers. Anchanto’s eWMS provides one of the best dedicated system to synchronise across warehouse management, transportation, and analytics systems,” says Nicko.