AdNear
Singapore’s Near unveils Allspark, audience intelligence on the cloud
Near has launched its mobile-first audience cloud, Allspark, which makes use of various public and proprietary data sets to allow brands and enterprises visualise and analyse audience location, behaviour, demography and interest data to help in their strategy, marketing and operations.
Rebranding your startup: Lessons learnt
You got started, grew, and then grew a lot more, and suddenly realise you need to rebrand – but your rebranding strategy has to be carefully thought through, writes Near CEO Anil Mathews.
