CTR
Mobile advertising: In-app overtakes web channel, games the big winner
Click-through on apps was found to be between 1.3 times to twice as high as mobile web click-through in all surveyed Asia Pacific countries.
Mobile delivering higher CTRs than PCs: Criteo report
Mobile has become an important advertising medium, as consumers are increasingly spending more time accessing the Internet on their tablets and smartphones, with a new report by Criteo showing that mobile delivers higher click-through rates (CTRs) than PCs across most industry verticals.
